Reports and business outcomes
Keep reported conversions, imported leads, and verified business results distinct.
Reviewed 2026-09-29-account-agents · Current beta
Reports
Choose the account, period, and sections. Refresh the underlying data before drawing conclusions. Saved report editions freeze their content; later changes require another edition.
Named-recipient links do not grant access by themselves. Recipients must be authorized and signed in. Check expiry and revoke a link when its purpose ends. Snapshot and latest-saved evidence views are different; a live evidence link does not automatically fetch Google.
Cost per conversion is spend divided by the reported conversions for the selected period. Zero or missing conversions do not establish a zero acquisition cost. Google-attributed conversions are not automatically qualified leads or revenue.
Import business outcomes
Open Business outcomes, use the supplied CSV template, and preview before committing. Assign stable business IDs across files so a repeated record is not counted again. Keep source update dates and campaign assignments accurate.
Review rejected rows and coverage. A correction needs a newer source timestamp and a note. Retractions and previous versions retain an audit trail. Estimated, recorded, synthetic, unmatched, and retracted records have distinct meanings.
This is a manual ledger. Entryway does not automatically match identities across CRM systems, verify source truth, upload offline conversions, or establish multi-touch attribution. Compare cohorts with matching dates and conversion delays.